The Product
AI analyzes markets, identifies opportunities, and advises. The entrepreneurs select the winning product.
From research and marketing to customer service: 95% of execution by AI.
What happens when entrepreneurs stop executing and only decide?
In co-Founded by AI, two seasoned digital entrepreneurs launch a radical experiment. One product. No staff. One hard target: €200,000 revenue in year one. Everything that's normally human work gets executed by AI. From market research to prototyping, marketing, sales, and customer service. Production, warehousing, and fulfillment are outsourced. The business becomes a machine.
The winner shifted after the customer panel. They found The Dual's twin function weak; we're refining The Dual and picking it as the winner anyway.
One company, one physical product, clear revenue goal.
From research and marketing to customer service: 95% of execution by AI.
No office, no meetings, no staff. Everything online, asynchronous.
Maximum 4 hours per week per person, following the "4-hour work week."
AI is mature enough to build and execute. The question is no longer whether, but how. What happens when entrepreneurs outsource all execution to AI and limit themselves to setting direction, making judgments, and taking decisions?
The central question is simple and uncomfortable: can AI run a business? This site follows the experiment closely. The decisions. The failures. The moments AI breaks down and surprises. It shows how entrepreneurship shifts from doing to directing.
co-Founded by AI is an entrepreneur's handbook and a glimpse of what business looks like in the age of AI.
AI analyzes markets, identifies opportunities, and advises. The entrepreneurs select the winning product.
AI designs the product, packaging, and brand identity: ready for production.
AI selects the right manufacturer and runs negotiations. Production fully outsourced. Little or no inventory, no hassle, no headcount.
AI builds the brand identity, web shop, content, and ads.
AI sells, analyzes, and optimizes. AI handles customer service. Day and night. Fulfillment is outsourced.
co-Founded by AI is building a company with an AI as co-founder. The wager: €200k in revenue within twelve months. You decide. What's your prediction?
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co-Founded by AI is building a company that develops consumer products fully based on AI. We use AI to discover, validate, design, launch and market physical products with an extremely small team.
Manufacturing, warehousing and fulfillment are outsourced; AI runs the operational processes; humans make the most important decisions.
Our first proof is simple: launch one physical product, without staff, and reach €200,000 in revenue within twelve months.
If it works, the biggest opportunity lies not in a single product, but in a repeatable operating model for launching consumer products in the AI era.
co-Founded by AI is building the operating model for AI-native companies that develop consumer products.
We're curious whether AI can truly run a business. Providing entrepreneurs with sound advice and laying out decisions for them to make. In our view, that's the winning combination of the future.
Research question → regular updateExecution goes to AI or gets outsourced to external partners. No spreadsheet tweaks, no typing emails, no content polishing. We stay responsible for direction and decision, AI handles the work. How do you build a successful business that way?
Time tracking → public logNot SaaS, not an e-book, not a marketplace. We're building something you can hold in your hands. From supplier to packaging to returns, we let AI guide all processes. Will a tangible product successfully launch and sell, or does the experiment fail?
Proof point → first sale
Experienced entrepreneur in e-commerce and startup investor. Believes in the power of AI, combined with pragmatism and a bit of nerve.
After 20 years leading e-commerce agency De Nieuwe Zaak, he's convinced of AI's potential. But where does it end? Time to find out.
AI does the work, humans limit themselves to making decisions. That's the assumption we start with. We don't know if it holds. That's precisely why we're doing this in public.
co-Founded by AI is not an agency, not a tool and not a pitch. It is a research project with a commercial goal. What happens here, happens in full view of anyone who wants to watch.