Geert-Jan Smits and Jurriën Kerstholt are starting a new company with AI at the table. No pitch deck, no network, no safety net. Instead, an algorithm that advises on product, operations, and marketing. Follow the experiment from start to proof.
Cofounded by AI is a live experiment by Geert-Jan Smits and Jurriën Kerstholt. We're investigating whether an AI can function as an advisor and then run the operation—not as a tool but as a colleague on product selection, pricing, marketing, and customer service.
The goal: sell one physical product from zero, in public, with AI on execution and us on direction and judgment. Follow along on the columns page, or sign up for the newsletter.
